Our Palette

Purple

#5854CC

Near-Black

#282828

Dark-Gray

#505050

Light-Gray

#F4F4F4

White

#FFFFFF

Logo

Primary Logo - Horizontal

This is our primary logo. Note that it’s horizontal.

Primary Logo - Vertical

If the primary logo doesn’t fit horizontally, use our vertical logo.

Clearspace

Horizontal Logo Spacing

The logo should always have room to breathe.

Vertical Logo Spacing

Please do not put anything besides our logo in the red zone.

Color

Logo Light Background

On light backgrounds, please use our purple logo.

Logo Dark Background

On dark backgrounds, please use our white logo.

Logo Don'ts (please)

Logo Without NOVID

Please do not use our icon alone without "NOVID" unless given explicit permission.

Logo Without Icon

Please do not use "NOVID" alone without the icon unless given explicit permission.

Logo Color Change

Please do not use any other color of our logo besides #5854CC (purple) and #FFFFFF (white).

Logo Don't Change Image

No matter how cool they look, please do not superimpose images without explicit permission.

Design Don'ts

Don't Add Custom Elements to Logo

Do not add custom visual elements to designs we provide you.

Don't Add Custom Elements to Icons

The same goes for our mockups. Please leave them be!

Sample Assets in Provided Style Kit

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