Our Palette
Purple
#5854CC
Near-Black
#282828
Dark-Gray
#505050
Light-Gray
#F4F4F4
White
#FFFFFF
Logo

This is our primary logo. Note that it’s horizontal.

If the primary logo doesn’t fit horizontally, use our vertical logo.
Clearspace

The logo should always have room to breathe.

Please do not put anything besides our logo in the red zone.
Color

On light backgrounds, please use our purple logo.

On dark backgrounds, please use our white logo.
Logo Don'ts (please)

Please do not use our icon alone without "NOVID" unless given explicit permission.

Please do not use "NOVID" alone without the icon unless given explicit permission.

Please do not use any other color of our logo besides #5854CC (purple) and #FFFFFF (white).

No matter how cool they look, please do not superimpose images without explicit permission.
Design Don'ts

Do not add custom visual elements to designs we provide you.

The same goes for our mockups. Please leave them be!
Sample Assets in Provided Style Kit







